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Brand Guidelines (Assets)


St. Cloud State brand builds reputation and reinforces our strengths as a respected educational institution. Logos are available here for major units within St. Cloud State following the Brand Guidelines.

Do not attempt to build your own logotype. If you do not see your department or unit logotype for download, contact University Communications to have your logo package created.

Visual identity policy: A responsibility. An opportunity.

Wordmark_EFL_STC.pngYou have an opportunity to help us maintain our reputation by helping establish and nurture our brand by following our brand identity standards. It’s a responsibility we take seriously, but it’s also an opportunity for you to help showcase the many strengths of our university.

The University maintains the policy that the official logotype, signatures and marks outlined in the Brand Guidelines are the only sanctioned marks for use across the university system. No other marks or symbols may be produced or used to represent the University or any of its college or school units.


Contact Marie Madgwick or Gary Bailey for answers to logo and brand identity questions:

Marie Madgwick

Gary Bailey

8/7/2018 4:56 AMMadgwick, Marie N.
5/15/2015 11:49 AMMadgwick, Marie N.
1/10/2017 3:23 PMMadgwick, Marie N.
5/15/2015 11:49 AMMadgwick, Marie N.
5/15/2015 11:49 AMMadgwick, Marie N.
Folder: PowerPoints
10/20/2016 3:50 PMHammer, Adam E.